Thursday 7 June 2012

Dodgy label of the day

This coconut water tells me it's "delivered to you as nature intended". I think we are making some pretty big assumptions about what nature intends. If she'd wanted me to drink the juice out of coconuts, would she really have encased it in a seamless wooden box, high up in a tree, in another country?

Why am I trying all these new things? We went to the food show on the weekend and staggered home with show bags, two of which were full of miscellaneous stuff. We will be working through it over the next few weeks. So far my brand loyalty has not been shaken.

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